PPC full form

    What is PPC full form ?


  • Pay Per Click (PPC full form) also called cost per click is an internet advertising model used to direct traffic to websites in an easy way, in which advertisers pay the publisher ( typically a website owner) when the ad is clicked. It is defined simply as the amount to get an advertisement clicked.



  • With search engine optimization, advertisers typically bid on keywords phrases relevant to their target market. Constant sites commonly charge a fixed price per click rather than use a bidding system. PPC “display’’ advertisements, also known as “banner” ads, display ads, video ads, are shown on web sites or search engine results with related content that have agreed to show ads.

Start a successful PPC marketing career: 


  • PPC Expert

  • PPC Consultant 

  • SEM Consultant

  • Google Ads Analyst

 

PPC Expert


  • Managing paid campaigns on Google ads, Microsoft ads (Bing ads), Yahoo ads, facebook ads, Instagram ads, Linkedin ads, Twitter ads.


  • Understanding client requirements and formulating strategies and roadmaps for successful delivery of PPC campaigns.

  • Direct responsibility of campaign planning, budget management, performance review, optimization and analysis for all assigned SEM accounts.

  • Set up goal, funnel, ecommerce tracking in google analytics.


PPC full form Expert Responsibilities

  1. Understanding client business and requirements.

  2. Perform keyword selection and audience targeting.

  3. Write different effective PPC ad copies to match client goals.

  4. Generating maximum leads/ conversion within the budget.

  5. Improve quality score for all the projects.

  6. Generate weekly and mostly reporting for all major metrics, like spend.CPA, CTR, ROL with dashboard. (MS excel & Google sheet)

  7. Experience in online marketing for e-commerce portals.

  8. Set up UTM tagging, goals, Funnels, ecommerce tracking in Google analytics.

  9. Monitor budget and adjust b9ds to gain better Rol.

  10. Knowledge of managing monthly/ weekly/ daily budgets.

  11. Run A/B split tests for landing pages and a copy.

  12. Work on remarketing campaigns.

  13. Find ways to reduce risk of click fraud.

  14. Campaigns in multiple geographies like India, USA, UK etc.

  15. Expert in campaign setup management for multiple clients. 


PPC Hierarchy

  • Entry - Level Job

  1. PPC Intern 

  2. PPC Executive


  • Mid - Level Job

  1. PPC Specialist

  2. PPC Strategist

  3. PPC Analyst


  • Mid - High Level

  1. PPC Expert

  2. PPC Team Leader


  • Manager Level Job

  1. PPC Project Manager

  2. PPC Account Manager

PPC Consultant


PPC full form Consultant: (pay-per-click) marketing is a form of online advertising in which advertisers accrue costs where users click their ads. Advertisers on the perceived value of a click in relation to the keywords, platform and audience type in which it originates.


PPC is used for all types of campaign goals, including:

  1. Increasing sales.

  2. Generating lead.

  3. Promoting brand awareness.


Increasing sales:


Pay per click (PPC full form) advacting want more visitors in less time. Increase your sales conversion ratio. avail ACS paid search solutions today and you will get definietly more traffic, resulting into increases in conversion leading towards more sales.

Generating lead:
Make a new campaign and after go lead section and select search in google ads. The put mark lead form submission.
  1. First to go select the campaign make setting.
  2. Setup ad group 
  3. Create ads 
  4. Confination
Promoting brand awareness:
Make a new campaign and select to go click brand awareness and reach and select a campaign type Display and select the way you'd like to reach your goal. Then give your website link. 
  1. To go create your campaign.
  2. Confination.

SEM Consultant


What is search engine marketing (SEM)?

  • The process of creating paid advertising campaigns that appear in the search engine result.

  • Advertisers pay to target keywords based on their potential customers' search terms Google.

  • Advertisers can promote products and services to people as they search for them.

  • Advertisers can track their success, control their budget and grow their revenge.

 

SEM/SEO 

  • SEM is when advertisers pay for their website to appear on the search result pages.

  • SEO is when marketers optimize their website and their content to appear on the search result pages.




Simplified SEM process for an advertiser:

  1. Choose your SEM channel (Google ads, etc.)

  2. Estimate monthly budget.

  3. Set-up landing page is for SEM traffic.

  4. Set-up conversion tracking to track results. 

  5. Choose targeting for campaigns.

  6. Create ads & launch campaigns.

  7. Track results and optimize.


Top search engines & advertising platform:

  • Google.com - Google ads.

  • Youtube.com - Google ads.

  • Bing.com - Microsoft advertising.

  • Amazon.com - Amazon advertising.

  • Yahoo.com - Microsoft advertising.

  • Pinterest.com - Pinterrest ads.

  • Duck Duck Go.com - Ebay advertising.


Google Analysts


Google launched on 23 october 2000, Google ads has grown at a rapid pace and has become one of Google’s main sources of revenue.


Google ads provides services that fall under the category of PPC model (Pay Per Click.)


PPC full form business model where companies place their advertisements on a website and pay where users click on their advertisements.



  • What are Google ads?
  • How to create Google ads account
  • Setting goals Google analytics
  • Event tracking Google analytics

What are Google ads?
An online advertising platform developed by Google with which advertisers can pay to display advertisements, service offering, banner, video content, and generate mobile application installs.



Google ads advertises your product or service to the relevant audience to ensure the uses perform the action required of them.


How can you create a Google ads

Click Go: create account


  • Selecting your goals and campaign Google provides a number of prodding set options you can choose from depending on the goal you want to accomplish for your business. However, you can have only one goal for each  Google campaign.


  • Setting up ad group

Important metrics to track 

  1. Impression: Impression is the number of items your ads show on a search result page Google or the Google networks.

  2. Cost: The cost refers to the amount of money you have spent on your campaign.

  3. Click: Click refers to the number of times a person clicks on your advertisement.

  4. Average CPC: Cost per click = cost/number of click

  5. Conversion : Conversions are added when a user clicks on your ad and performs an action that you’ve defined as a goal (signing up to the website, buying a product, etc.)

  6. CPC Cost per conversion : CPC refers to the average among charges of a conversion from your campaign. CPC = Cost/total number of conversions.

  7. CTR: it is the ratio of how after they click the ads to how other people see your ad CTR= Total number of click/total number of impression

  8. Quality scare: Google rating of quality of your ads keywords and landing pages.

Optimizing your advertisements


How Google ads work network


  1. Users click on the ad and go to your site

  2. You pay only for the click that lead to action

  3. You can measure result if users call your company buy a product, fill forms, or just watch a video

  4. REfine your targeting methods by marking date drive decision


Search 

  1. Users input a keyword into a search engine and see results. 

  2. Display networks there are non-search that show ads.


Targeting method

  • Location

  • Time of day of the week.

  • Device and os



Location: You can choose where the ads are going to the displayed

  1. Country

  2. State

  3. City

  4. Area

  5. Pincode


Time of day of the week: Ads can run on various time frames show ads from 9am to 5pm, monday to friday. Adject the ad time if you have other factors to consider.


Device and os: Different advertising platforms have different  device targeting options. Run ads on mobile devices,  tablets and computers.


Setting goals Google analytics


 There Four different types goals Google analytics

  1. Describe ex:thanks.html

  2. Duration ex:5 minutes or more

  3. Pages/Screens per session ex:3 pages

  4. Event ex:played a video

Smart goal: smart goal not a available 

Measure the most engaged visits to your website and automatically turn those visits into goals. Then use those goals to improve your Google ads bidding.


  • Destination is when a user reaches a specific page on your site such as a thank-you page.


Event tracking Google analytic

  1. Tags
  2. Triggers
  3. Variables

  1. Tags:

    Google tag manager is a free service that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without modifying the code.

  2. Triggers:

    GTM Google tag manager becomes very handy when you have lots of tags to manage because all of the code is stored in one place.

  3. Variables:

    Biggest benefit of tag managers is that you, as the marketer, can manage the code on your own. "No more developers needed.